Wired Pop-Up Store
August 2017 Experiential
NA Collective partnered with Wired Magazine to design and launch their annual pop up shop at Santa Monica's Third Street Promenade. The store features groundbreaking products from all industries, including surfboards, home appliances and even a car. As the lead creative on this project, our team worked with Wired to come up with the "Connected Home" concept, dividing the store into different rooms: the kitchen, bathroom, living room, entry way, and garage – all connected through a smart device. We launched the store with a private opening party where VIP's could browse products, snap photos, and celebrate the first ever Los Angeles Wired pop up. The head of marketing described the concept and design as one of the "most successful Wired stores to date."