January 2017 Experiential
With 2 months until the kick off of CES 2017, Twitter briefed us to design a space that embodied the energy and human emotion behind their new creative direction, all while communicating the brands shift from a social media to news platform. As the lead Art Director on the project I embraced Twitter's updated brand guideline and out of home campaign, introducing large scale graphics and imagery of monumental moments over the past year splashed with the new bold colors of Twitter. This, balanced with raw natural materials and comfortable seating provided the perfect oasis away from the hustle and bustle of CES 2017. The space was named Twitter Commons, acting as a community based meeting point with private rooms, an open lounge work space, and a café to grab a cup with colleagues or clients.