In celebration of the luxury sportswear brand launching their new Gold Fusion line, Rhone looked to us to design an upscale event while communicating the benefits behind Gold Fusion technology. As lead Art Director, our team successfully scouted venues, designed the entire guest journey from floor plans to environmental graphics, and curated a gold inspired menu of signature cocktails and passed app. The hero of the new Gold Fusion line is the mens workout shirt, which we featured in a pedestal that mimicked perspiration during a workout, then dried in less than 7 minutes leaving guests sure of the engineering behind the new line of performance activewear. 

October 2016 // Experiential

Final Presentation Renders


Event Photos