The price of tequila in Europe increases dramatically because it is exclusively distilled in Mexico – importing the liquor across the Atlantic boosts shelf prices, turning away millennial consumers. Solution? Brand and advertise Dezul, a Spanish blue agave liquor which mimics the tequila distillation process, and shorten shipping distances to lower shelf prices. Illustrations of faces by Amara Por Dios.

Personal Project // Branding 

Package Design & Collateral


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